One of West Africa's most important cultural events, held along the banks of the Niger River in Ségou, Mali. The festival celebrates Malian musical heritage — from the griot tradition to contemporary Malian pop — alongside visual arts, theatre, and puppetry.
Ségou has deep roots in Malian cultural history as a center of the Bambara kingdom. The festival revitalizes this heritage while supporting local artisans and boosting cultural tourism in a region affected by security challenges.